Developing Our GORUCK Merino Challenge Socks

In Special Forces, priorities of work are the things you have to do before you can do anything else. When you come back from a mission, you don’t just go straight to bed–you refit on ammunition, water, and supplies. You take care of your body and you clean your weapon. When rucking or traveling the priorities of work are your feet, water or food, and your gear.

We spent 2+ years searching for socks that could handle the demands we put on our feet and meet our standards of quality. We wore through pairs from every major sock brand out there and no white label partner was good enough so we developed our own.

They don’t stink. They don’t wear thin or lose their shape. They keep your feet dry. They’re unconditionally backed by our Scars Lifetime Guarantee. Our Merino Challenge Socks are now available: https://www.goruck.com/products/merin...