What Is Brand Recognition (14 Ways To Boost Brand Awareness)

Learn what brand recognition is and 14 strategies to boost brand awareness for your business.

You’ll know what brand recognition is and how to grow it with brand awareness techniques.

First, you’ll discover the 4 levels of brand memorability including brand awareness, brand recognition, brand recall, and brand salience.

Then we’ll dive into 14 effective strategi3es you can use to grow your brand awareness and ultimately make your brand more visible.

You also understand the difference between brand recognition vs brand recall, and brand awareness vs brand salience.

0:00 What Is Brand Recognition (14 Ways To Boost Brand Awareness)
1:27 4 Levels Of Brand Memorability
1:57 Memory Level 1: Brand Awareness
2:15 Memory Level 2: Brand Recognition
2:32 Memory Level 3: Brand Recall
3:04 Memory Level 4: Brand Salience
3:34 14 Strategies To Boost Brand Memorability
3:39 #1: Know Your Audience
4:25 #2: Define Clear Brand Awareness Goals
5:27 #3: Share Your Differences
5:51 #4: Use Content Marketing To Provide Valuable Resources
6:58 #5: Partner With Other Brands
7:34 #6: Show A Human Face
8:25 #7: Use Brand Storytelling
9:01 #8: Invest In Digital Marketing
9:35 #9: Use Paid Media
10:11 #10: Launch A Referral Program
11:08 #11: Encourage Sharing & Brand Advocacy
12:09 #12: Promote A Tagline
12:47 #13: Align With Industry Experts
13:27 #14: Establish A Cohesive Brand Presence

#brandrecognition #brandstrategy #brandmemorability #brandpositioning #brandvoice #brandmessaging

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