How Freewheel Processes Billions of Ad tech Events in Real Time | Freewheel

ABOUT THE TALK:
The power to gather, analyze, and quickly act on real-time bidding data is critical for advertisers and publishers. A data platform that supports real-time bidding empowers these participants to obtain insights from the huge amounts of data generated by programmatic advertising.

Learn how our Beeswax data platform captures real-time information about bids and impressions and provides feedback to advertisers, enabling them to make data-driven decisions for optimal results. It is built on an event-based architecture, leveraging AWS Kinesis and Snowflake's Snowpipe, that is capable of processing bid requests at a massive scale - around half a million QPS in real-time! We also talk about how the platform evolved over time and how we've built the platform and monitoring infrastructure to enable sustained growth.

ABOUT THE SPEAKER:
Margi Dubal is a Director of Data Engineering at Freewheel, a Comcast Company. She currently leads various data teams to build scalable, reliable, and high-quality data solutions. Prior to joining Freewheel, Margi has held data engineering management positions at Paperless Post, Amplify and Adknowledge Inc.


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