What is the difference between AdTech and MarTech?

Have you heard of AdTech? What about MarTech?

We made a resource to answer some of the most frequently asked MarTech and AdTech related questions.

Questions like, What is programmatic advertising?
What are the biggest differences between AdTech and MarTech?
What is a DSP? What is an SSP? What is RTB?
And What is a Walled Garden in AdTech and MarTech?

Time Stamps
0:00 Intro
0:18 Table of Contents
0:34 AdTech MarTech Definition
1:05 Difference between AdTech and MarTech
1:30 How does Programmatic Advertising work? (DSP, SSP, RTB Explained)
3:08 How do Google, Amazon, and Facebook fit?
3:41 What does working in AdTech and MarTech mean?

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