Writing a Creative Brief That Inspires | D&AD Masterclass

Writing a briefing form and briefing in a creative project can be an opportunity to get the most out of creatives. Here, Kit Altin, Planning Director at Leo Burnett London, shares her secrets on how to make a briefing work to deliver award winning campaigns. Book your place on Kit's D&AD Training course, 'Briefing Your Creative Team', now – http://www.dandad.org/en/briefing-you...

Our masterclasses are designed to help you acquire the skills and mindset you need to attain creative excellence at any stage of your career. The courses are developed in line with the latest industry practice and led by experts.

Find out more: https://www.dandad.org/en/d-ad-profes...

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