Intro to Creative Briefs | What they are and how Creatives can use them for advertising concepting

The Creative Brief is the most important piece of paper when it comes to creative advertising.

Learn about what a brief is, what elements are typically included in one, and how to use it for creative concepting. We'll even look at a few real examples.

More creative brief examples:
D&AD New Blood: https://www.dandad.org/en/d-ad-creati...
Young Ones: https://youngones.org/briefs-access-d...
Future Lions (only one each year): https://www.futurelions.com/#/
More random ones: https://www.leadquizzes.com/blog/crea...

Sections:
00:00 Intro
00:49 What info is included in a creative brief
04:48 Real examples
06:43 How to use a brief for creative concepting


Follow me on:
TikTok: www.tiktok.com/@stuffaboutadvertising
Instagram: www.instagram.com/stuffaboutadvertising

Books I recommend for anyone in advertising or copywriting (affiliate link): https://www.amazon.com/shop/influence...