The Costs of Competing in the Beverage Alcohol Business

In this presentation from Bar Convent Brooklyn 2024, Felipe Gonzalez-Gordon, COO & Partner at Colangelo & Partners, discusses the costs associated with competing in the beverage alcohol business.

📚 Check out the full PowerPoint on The Costs of Competing in the Beverage Alcohol Business here: https://share.hsforms.com/1n66VmIcMRz...

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00:00 Introduction
00:23 Where and How Am I Competing?
02:04 Setting Your Price
03:14 Calculate Your Contribution Margin
03:51 Direct Costs
04:17 Making a Profit
04:54 Indirect Costs
07:06 Your Marketing Budget
09:28 RtM Options