How a company used racism to sell toothpaste - NerdFAQs 09

When the CEO of Hawley & Hazel Chemical Company needed marketing ideas to sell their new brand of toothpaste in the 1930s, he turned to a popular blackface performer – who became the inspiration for Darlie Toothpaste and its long history rooted in racism.

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The most dangerous airport in the world:
   • Germany's disastrous airport project ...  

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Photo credits:
(In order of appearance)

Photo of Darlie vs. Darkie branding
User: tauroxd
https://www.neogaf.com/threads/chines...

Photo of 1930s Shanghai
Alamy
https://www.nytimes.com/2018/08/03/bo...

Photo of Al Jolson
Public domain, Wikimedia Commons
https://commons.wikimedia.org/wiki/Fi...

Photo of Al Jolson
Public domain, Wikimedia Commons
https://commons.wikimedia.org/wiki/Fi...

Photo of Al Jolson performing in Korea
Public domain, Wikimedia Commons
https://commons.wikimedia.org/wiki/Fi...

Photo of Al Jolson
Public domain, Wikimedia Commons
https://commons.wikimedia.org/wiki/Fi...

Photo of Darlie toothpaste
Alamy
https://www.scmp.com/lifestyle/health...

Photo of Colgate products
Luke Sharrett - Bloomberg via Getty Images
https://fortune.com/company/colgate-p...

Photo of Aunt Jemima products
CC-BY-2.0, Wikimedia Commons
https://commons.wikimedia.org/wiki/Ca...

Photo of Darlie toothpaste at the supermarket
CC-BY-2.0, Flickr
https://www.flickr.com/photos/goosmur...

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Video footage:
VideoBlocks