Should we do a Pivot or Spin-Out?

In this episode of Founders Weekly, Heini and Theis explore the challenges founders face in choosing which startup ideas to pursue, focusing on the concept of spin-outs—transforming strong ideas into independent companies. Guest Ola Sars, founder of Soundtrack Technology, offers insights from his journey spinning Soundtrack Technology out from Spotify, discussing the importance of maintaining focus, securing funding, and navigating platform dependency risks. The conversation also covers the complexities of licensing in the music industry, the benefits of being an agile company, and the necessity of achieving product market fit. Sars highlights the significance of discipline, knowing when to pivot, and addressing emerging trends in the B2B music sector.

Apple Podcasts: https://apple.co/3TvUeal
Spotify: http://bit.ly/3x6uZUq

Host: Heini Zachariassen
LinkedIn:   / heini  

Co-Host: Theis Søndergaard
LinkedIn:   / theissondergaard  

Guest: Ola Sars
LinkedIn:   / ola-sars  
Soundtrack Technology: https://www.soundtrackyourbrand.com/

Chapters
00:00 Pivots and Spin-Outs
10:57 The Journey of Soundtrack Technology: A Spin-Out Story
26:09 Navigating Investment and Platform Risks
28:01 Licensing Challenges and Strategic Decisions
30:40 The Cost of Partnerships and Financial Implications
32:36 The Advantages of Being a Nimble Company
35:24 Lessons from Spotify's Success
37:49 Key Takeaways and the Importance of Focus
39:12 The Pivot: Recognizing New Opportunities
41:35 Building Product-Market Fit in B2B SaaS
44:15 Exploring New Business Experiences

#spinout #startup #entrepreneurship #spotify