GENIUS Marketing Strategy by Paper Boat | Business Case Study of Paper Boat | Tan Man Dhan

#marketingstrategy

Paper Boat's marketing strategy is the best example of emotional marketing. Paper Boat is positioning its juices as a nostalgic taste as they have all the flavors that we have had in our childhood. Paper Boat has a range of traditional Indian nostalgic drinks like Aampanna, Aamrus, Jaljeera, Jamun Kala Khatta, Thandai, and many more. And they showcase it as a "Bachpan ka Taste" in their ads.

Paper Boat was launched in 2013 by Neeraj Kakar, Neeraj Biyani, James Nattul, and Suhas Misra. At the time of the launch, Paperboat launched 11 flavors to choose from which are nostalgic flavors. I have tried to explain the marketing strategy of Paper Boat and talked about its packaging and presentation too.

Paper Boat Ad by Gulzar :    • A Paper Boat ride down the river of m...  

Watch more -------
   • NEPOTISM and GROUPISM in SHARK TANK |...  
   • Shocking REALITY of VALANTINE DAY Cau...  
   • HOW TEMPLES ARE MAKING INDIA RICH? | ...  
   • REALITY of MALDIVES - Women Safety, P...  
   • Ram Mandir = Akhand Bharat ? | Facts ...  

Follow us -------
@manansoneji   / manansoneji  
@tanmandhanse   / tanmandhanse