how to *actually* use your youtube analytics (ft. the guy who made youtube studio)

I somehow got to talk to YouTube's VP of Creator Products, Amjad Hanif. He's the man behind YouTube analytics, A/B thumbnail testing, retention graphs, and everything else within YouTube Studio

In this conversation, we covered your most-asked questions about A/B testing, how to make the most out of your YouTube analytics, how small creators can get discovered, what new features are coming to YouTube, and so much more

This was my first time conducting an in-person interview! I hope you enjoy 💙

(h/t ‪@ColinandSamir‬ for title & thumbnail inspiration!)

TIMESTAMPS:
00:00 - Who is Amjad Hanif?
00:55 - A/B Title Testing
02:02 - A/B Thumbnail Testing
06:29 - New vs Returning vs Loyal Viewers
07:53 - The New Community (Comments) Tab
08:54 - Can Creators Control Their Impressions?
11:25 - How to Read Your YouTube Analytics
13:37 - Auto Dubbing
14:59 - The New Inspiration Tab
17:34 - The Use of AI on YouTube
19:49 - AI-Supported YouTube Analytics Insights
20:45 - Can We See Viewer Satisfaction?
22:31 - How Can Small Creators Get Discovered?

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THE BEGINNER'S GUIDE TO YOUTUBE
Discover your niche, build your studio, craft compelling videos, unlock the YouTube algorithm, and more as you embark on the journey to monetization
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