Aligning Sales & Marketing Teams Through Customer Journey Mapping

On this episode of Attributed Steffen Hedebrandt CMO and Co-founder of Dreamdata is a guest on B2B Revenue Leaders Podcast hosted by Dustin Tysick.






They are discussing the importance of:

• having a shared ICP to align sales and marketing efforts 
• accountability, efficiency, and collaboration between sales and marketing teams.
• the importance of high-quality leads from high-intent channels. 
• accurate customer journey tracking.

For more episodes got to B2B Revenue Leaders Podcast: https://www.testimonialhero.com/b2b-r...


Follow Dustin Tysick on LinkedIn:   / dustintysick  


Follow Steffen Hedebrandt on LinkedIn:    / steffenhedebrandt  


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