Self Storage Advertising: Google Ads vs. Facebook Ads vs. SEO

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🏘️ Self Storage Marketing Agency: https://assetgrowthagency.com/
📈 Consulting: https://johnreinesch.com/

Stop wasting money on ineffective ads for your self storage facility.

Learn the most effective advertising strategies to attract new customers and grow your self storage business.

Google Search ads for self-storage capitalize on high user intent, connecting your business with potential customers actively seeking storage solutions.

Unlike social media ads, which interrupt users' activities, Google Search ads meet users at the moment they're searching for your storage facility, making those users more receptive and likely to convert and book a unit.

Implement your advertising in stages. Focus on fully maximizing the first 4 tactics and then expanding into the 5th and then 6th. SEO and Google ads should be done in tandem and then start to test from there.

1) Google Search Ads
2) Location Extension Ads
3) Local SEO
4) Traditional SEO
5) Directory Websites
6) Retargeting ads for users who added a unit to their cart but didn't book

You won't need many other advertising tactics besides these 6. Many facilities will only need to do the first 4 to maximize occupancy and NOI.

No matter which advertising tactics you choose, you must own your lead generation and don't rent it from third parties.

Customer acquisition is a central component of this business, and you don't want to rely on 3rd parties to control your destiny.

If you want a copy of my self storage Google ads audit, campaign setup, and negative keyword template, just let me know!

Chapters:
0:00 Intro
1:12 Foundation on Google
6:59 Directory Websites
9:29 Remarketing Ads
12:11 Own Your Lead Generation & Build an Asset
13:52 Hire In-House or Hire an Ad Agency?
15:27 Self Storage Ad Strategy Recap
16:20 Free Self Storage Google Ads Template

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