5 Ways to Sell Your Self Published Book

Even the most fabulous self published book will not sell itself. Author Julie Broad explains the 5 best ways she used to sell her books (including the combination that helped her get her book to #1 overall on Amazon in it's first week of distribution). If you want to figure out how you're going to get readers, sell your book, and top the Amazon charts watch this video till the end.
She also reveals one tip about what does not sell books! It might surprise you.


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Video transcript:
I don't know if you flown in the month of October but Malcolm Gladwell's new book David and Goliath is everywhere and you might think it's because Malcolm Gladwell is a big name now right if you haven't read the tipping point or any of his other books outliers etc you've probably at least heard of who he is but he still had to pay for that coveted space now I'm not clear Businessweek said that they wouldn't say exactly how much they paid but that that Hudson news usually sells that space per store for several thousand dollars.

If you're Malcolm Gladwell you can probably foot the bill for that because you get a couple of talks for fifty to eighty five thousand dollars plus proceeds from the book deal it's probably okay right but most of us aren't Malcolm Gladwell so we're going to have to find ways that don't cost us hundreds of thousands of dollars to get distribution and of course readers for our fabulous
work of book.



NUMBER ONE:
ONLINE PRESENCE:

For me been writing a newsletter for seven years I had built up a fantastic base of wonderful folks who not only bought my book but told other people when my book came out so that was critical but if you are writing your book already and you haven't spent seven years writing good newsletter there's no time like right now yeah right now you might even want to turn off this video and get to work on it to build an online presence and ideally get newsletter subscribers and social media followers and friends.


NUMBER TWO:
FRIENDS:

This was the second kind of my secret weapon that that I got with my fabulous readers who thank you thank you I'm still so grateful for you buying books when it came out and now still and for your Amazon reviews but my secret weapon that got me to number one I think we broke
top ten without friends but we never would have got to number one if it weren't for the fabulous support of some of our friends Nick and Tom crowds of rock star real estate in particular sent some really great promotions out to their fantastic folks and that really gave us the boost we needed to get to number one.

So start networking folks because it's hard to do it all alone friends referring and recommending you and your book is going to be a huge help to you.



NUMBER THREE:
SPEAKING:
I'm sorry if you really thought you could just sit behind your computer and tick away and sell books but speaking is really really a solid way to sell books if you have a short talk you can find business networking groups meetup groups


NUMBER FOUR:
PUBLIC RELATIONS:
I think that while TV looks the coolest and people think it's the coolest I actually think that the newspaper articles and the radio spots I've done have generated the most results and I try to track it but you can't really tell right you don't really know where your book sales are coming
from but people who come out to my book events who've heard of me for the first time are coming from newspaper or radio they're not coming from the TV shows.



NUMBER FIVE:
PROMOTION:

Now, this is what we did in the launch to really boost it right and back this this and this all combined together are what gave us a really really strong start out of the gate but even now if I have a store that has a lot of leftover stock then I might run a city specific promotion to help sell books so that can be you know one on one coaching calls it can be some of your friends who blog may have e-books or other courses or services that they'll offer to buyers of your book so when they send you a receipt proving they bought your book you can then send them or sign them up for these other services sound good right it helps to sell books.



THE THING THAT DOESN’t WORK:
BOOKSTORE SIGNINGS
Kind of .... yeah really listen a lot of my friends are like oh I've seen all your book signings it looks so cool and some of them have been pretty good but the reality is that getting people to come out to a bookstore to buy a book these days it's actually really hard