The Not-a-Marketer PMM: Gab Bujold on Differentiation, and Crafting Stories That Convert

In this episode, we dive deep into the world of B2B messaging and product marketing with Gab Bujold, a B2B messaging strategist and co-host of the "We're Not Marketers" podcast. Gab shares his unique perspective on why product marketers are not marketers, how to achieve message-market fit, and the importance of differentiation in crowded markets.

Throughout our conversation, Gab emphasizes the critical role of product marketers as business strategists and storytellers. He discusses the challenges PMMs face in gaining buy-in from executives and offers insights on aligning sales and marketing teams. Gab also explores the power of positioning, the pitfalls of bad segmentation, and why early-stage startups should focus on message-market fit before product-market fit.

Key takeaways include Gab's approach to crafting compelling narratives, his thoughts on avoiding buzzwords in B2B messaging, and his process for conducting go-to-market audits. Whether you're a founder, marketer, or product manager, this episode is packed with actionable advice on how to create messaging that truly resonates and drives results.

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02:23 Gab's Journey into Product Marketing
04:09 Why Product Marketers Are Not Marketers
06:03 The Challenges PMMs Face in Organizations
08:51 Qualities of a Great Product Marketer
10:54 Aligning Sales and Marketing Teams
18:33 Defining Message-Market Fit
24:46 The Importance of Differentiation in B2B
27:40 Evolving the "We're Not Marketers" Podcast
33:59 Tackling B2B Buzzwords and Jargon
37:14 The Critical Role of Market Segmentation
42:25 Conducting Go-to-Market Audits
47:21 Gab's Favorite Learning Resources

Get the full show notes here https://christophersilvestri.com/podc...