Forget the Funnel: Georgiana Laudi on Customer-Led Growth and Operationalizing Customer Insight

In this episode, we dive deep into customer-led growth with Georgiana Laudi, co-founder and CEO of Forget the Funnel. Gia shares her journey from early digital marketing to founding a company that helps B2B SaaS teams leverage customer insight for growth. She explains why the traditional funnel model is flawed and how companies can benefit from a customer-centric approach.

Throughout our conversation, Gia emphasizes the importance of deeply understanding your ideal customers and operationalizing that insight across teams. She discusses common mistakes companies make in customer research, the dangers of relying too heavily on AI for customer insights, and how to create effective messaging strategies based on jobs-to-be-done research.

Gia also shares her thoughts on the challenges of aligning teams around customer insight, the process of creating customer experience maps, and how to prioritize different jobs-to-be-done when crafting your messaging. Whether you're a founder, marketer, or product manager, this episode is full of actionable insights on how to truly understand your customers and use that knowledge to drive growth.

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MY WORK:
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02:01 Gia's Journey: From Digital Marketing to Customer-Led Growth
04:18 Why Companies Should Move Beyond the Traditional Funnel
09:08 The Importance of Operationalizing Customer Research
13:51 Identifying and Prioritizing Ideal Customers
21:28 Creating a Customer Experience Map
27:46 From Experience Map to Messaging Strategy
32:17 Prioritizing Jobs to Be Done
43:38 Responsible Use of AI in Customer Research
47:13 Continuous Learning in the AI Era

Get the full show notes here https://christophersilvestri.com/podc...