Create, Choreograph, Contract: A Business Development Framework

Описание к видео Create, Choreograph, Contract: A Business Development Framework

Is your BD process disorganized? Disjointed? Nonexistent? Consider using this 3-part framework to get your sales back on track.

In this episode, Mark introduces his three-part business development framework, "Create, Choreograph, Contract", aimed to help doer-sellers and dedicated business developers create a cyclical process for winning new business. In this conversation, we cover:

0:00 Introduction
3:47 "Create" overview
7:45 "Choreograph" overview
14:41 "Contract" overview
18:52 In-market buyers are the tip of the iceberg
20:39 What goes into sales choreography
28:05 Elements of contracting

We will go deeper into Create, Choreograph, and Contract in the coming episodes.

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