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Welcome to Unify University 🎓 | Unify 101: Intro to Lists

In this module, we break down everything you need to know about Lists in Unify: how they work, how they differ from Audiences, and how to use them to power your outbound Plays.

You’ll learn when to use a List vs an Audience, and how to create, manage, and action on Lists inside the platform.

You’ll learn how to:
✅ Understand the difference between Lists (static) and Audiences (dynamic)
✅ Create Lists using criteria filters (like recent website visitors)
✅ Build manual “Hot Prospect” Lists directly from the People tab
✅ Upload and enrich CSV Lists (emails, LinkedIn URLs, or name + domain)
✅ Add List members to Sequences and route by persona
✅ Use a List as a trigger to fire off a Play
✅ Add people to a List automatically using an “Add to List” node

We walk through real examples, including:

Creating a dynamic Audience of website visitors (past 3 days)
Building a static List from the same criteria
Uploading conference attendees for follow-up
Routing different personas into different sequences
Triggering Plays based on List membership

By the end of this video, you’ll know exactly how to structure Lists to support one-time campaigns, manual prospecting workflows, and automated outbound Plays.

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