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Welcome to Unify University 🎓 | Unify 101: Intro to Leading Indicators

In this video, we’ll explore the Leading Indicators Dashboard — your early warning system for how well your outbound is performing before results show up.

You’ll learn how to:
✅ Navigate the Prospecting dashboard to monitor prospected vs. sequenced people and companies
✅ Filter by plays, sequences, and users to uncover performance patterns
✅ Interpret email send metrics — open rate, click-through rate, and bounce rate trends
✅ Use Intent Signals from providers like 6Sense, Demandbase, and Clearbit to identify and engage high-intent visitors
✅ Take proactive action from activity logs and AI insights to keep your funnel healthy and responsive

By the end, you’ll know exactly how to spot early signs of outbound success, identify potential drop-offs, and make data-driven adjustments before they impact your lagging results.

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