Building a Belief-Led Brand with Raul Rai, Co-founder of Nicobar

In this episode of Backstage with Blur the Border, host Aishwarya Avlani sits down with Raul Rai, the co-founder of the lifestyle brand Nicobar. Raul shares insights into his entrepreneurial journey, beginning with his private equity and investment banking background to co-founding Nicobar with Simran Lal. The discussion delves into the brand's philosophy of mindful consumption, creating timeless designs, and maintaining a balance between aspiration and accessibility. Raul also touches on the importance of learning from customers, the role of luck in success, and the personal growth that comes from stepping outside one's comfort zone. The conversation is engaging, philosophical, and filled with valuable advice for aspiring entrepreneurs.

Presented By: Blur the Border
Hosted By: Aishwarya Avlani
Produced By: Rhea Bhambhani and Blur the Border
Audio-Video Production & Post-Production: Canopy Media
Location Courtesy: Canopy Studios
Music: Licensed through Epidemic Sound

Chapters:
00:00 Intro
00:51 From Ideation to Execution: The Birth of Nicobar
05:10 Stepping Out of Your Comfort Zone and Embracing the Beginner’s Mindset
07:42 The Role of Design and Team in Nicobar
08:26 How to Make Your Brand Stand Out
10:12 Raul’s Switch from Private Equity to Entrepreneurship
13:33 A Day in the Life of an Entrepreneur
16:30 The Role of Serendipity in Brand Success
24:45 On Working with your Partner
30:59 Hiring for Passion: The Nicobar Approach
32:09 Key Insights from Launching an Omnichannel Brand
32:46 The Importance of Storytelling in Branding
36:08 The Customer Perception of a Brand // On Becoming the Go-to Brand for Gifting
39:29 On Staying True to Your Brand DNA
42:11 Balancing Brand Identity with Customer Needs
46:46 Future Vision for Nicobar
51:30 Know the Founder