Скачать или смотреть What if your content didn’t just attract followers, but created advocates?

In this episode of the Social Media CX Podcast, I break down Christina Garnett’s Brand Affinity Ladder and show you how to move your audience from liking your posts to loving your brand.

I’ll walk you through three strategic post prompts you can use today to build emotional loyalty and align with your audience’s identity. Plus, a quick content audit to help you stop posting for you—and start connecting with people.

🎯 Want to get better at social media customer care? Check out my new LinkedIn Learning course here: https://bit.ly/B2LICare

🔗 Mentioned:
Christina’s upcoming book: https://www.koganpage.com/marketing-c...

⏱️ What’s Inside
00:00 Why likes aren’t loyalty—intro to identity alignment
01:40 The Brand Affinity Ladder explained
02:13 What is brand affinity?
02:36 The 5 levels of brand affinity
03:06 Post Prompt #1 – “You’re not alone if…”
03:39 Post Prompt #2 – “Our kind of people…”
04:24 Post Prompt #3 – “Hot take…”
05:11 My new LinkedIn Learning course
06:11 Glance test: Does your content reflect your customer?
06:40 Facts vs. feelings: stop posting features
07:04 Rewrite your last post using the prompts

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