Hello, from B Squared Media!

Big Firm Results. Boutique Agency Dedication.

Tired of ordinary social media marketing campaigns? Is leadership constantly asking you to prove the value of social media?

At B Squared Media, we believe social media marketing shouldn’t be a series of campaigns. Instead, brands & companies should focus on conversation. As a boutique social care agency, we're your go-to for comprehensive customer service & sales on social platforms.

What sets us apart is our C.A.R.E. Method and approach, which means we're all about building deep, personalized relationships with you and your customers. No cookie-cutter solutions here – everything we do is customized to meet your unique needs.

Our team comprises experts in a variety of industries, as well as highly regulated businesses like finance, insurance, and healthcare. We’re the best at what we do. And we only do our best.

Why Social Listening Should Change Your Entire Content Strategy
Why Social Listening Should Change Your Entire Content Strategy
Master the BIC Framework for Social Listening That Converts
Master the BIC Framework for Social Listening That Converts
Hershey’s Social Listening Playbook
Hershey’s Social Listening Playbook
The Dark Side of Employee Advocacy: How to Avoid a Brand Horror Story
The Dark Side of Employee Advocacy: How to Avoid a Brand Horror Story
From Advocacy to Activism: Turn Employees into Community Leaders
From Advocacy to Activism: Turn Employees into Community Leaders
How to Prove the ROI of Employee Advocacy (Without Vanity Metrics)
How to Prove the ROI of Employee Advocacy (Without Vanity Metrics)
The New Rules of Employee Advocacy in CX
The New Rules of Employee Advocacy in CX
How Employee Spotlights Build Loyalty and Trust with Rashad Alaiyan
How Employee Spotlights Build Loyalty and Trust with Rashad Alaiyan
Social Media Customer Care: How Clarity Creates Loyalty and Revenue
Social Media Customer Care: How Clarity Creates Loyalty and Revenue
How Empathy Drives Revenue (and What Most Brands Miss)
How Empathy Drives Revenue (and What Most Brands Miss)
The EMPATH Framework for Human Centered Social Media
The EMPATH Framework for Human Centered Social Media
Human-First Marketing in an AI World with Phil Treagus Evans
Human-First Marketing in an AI World with Phil Treagus Evans
5 Steps to Build Your Social Engagement Strategy Without a Big Team
5 Steps to Build Your Social Engagement Strategy Without a Big Team
How to Scale Social Engagement with a Tiny Team and a Big Heart
How to Scale Social Engagement with a Tiny Team and a Big Heart
Why Relatable, Messy Content Wins the UGC Game
Why Relatable, Messy Content Wins the UGC Game
Inside King Arthur Baking’s Customer Experience Playbook
Inside King Arthur Baking’s Customer Experience Playbook
Can “surprise and delight” actually move the needle? YES.
Can “surprise and delight” actually move the needle? YES.
When Your DMs Become a Disaster: How to Prevent a Social Media Meltdown
When Your DMs Become a Disaster: How to Prevent a Social Media Meltdown
Why Every Brand Needs a “Nick” and How to Find Yours
Why Every Brand Needs a “Nick” and How to Find Yours
Where Empathy Meets Process Turning Social Care into a Competitive Advantage
Where Empathy Meets Process Turning Social Care into a Competitive Advantage
Social Media Care as a Retention Engine
Social Media Care as a Retention Engine
How to Build Emotional Payoff Into Your Social Care
How to Build Emotional Payoff Into Your Social Care
What if your content didn’t just attract followers, but created advocates?
What if your content didn’t just attract followers, but created advocates?
Stop Sounding Like a Bot: Use Your DMs to Build Emotional Loyalty
Stop Sounding Like a Bot: Use Your DMs to Build Emotional Loyalty
Connection Over Convenience The New Loyalty Playbook
Connection Over Convenience The New Loyalty Playbook
Why B2B Content Falls Flat — And How to Fix It With Human Connection
Why B2B Content Falls Flat — And How to Fix It With Human Connection
How Your Brand Can Be Culture Driven Content (Without the Cringe)
How Your Brand Can Be Culture Driven Content (Without the Cringe)
White Glove Social Care Without Burnout: What It Really Takes
White Glove Social Care Without Burnout: What It Really Takes
What Social Media Customers Really Want in 2025 (According to the Data) with Steph Hermanson
What Social Media Customers Really Want in 2025 (According to the Data) with Steph Hermanson
Care Chats IRL: What People Really Ask About Social Media Strategy
Care Chats IRL: What People Really Ask About Social Media Strategy