Google Remarketing Lists for Search Ads | RLSA Full Setup Tutorial

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Remarketing Lists for Search Ads, or RLSA for short, are an incredibly effective Google Ads strategy that generates a lot of profits for your ecommerce store. I’m going to show you exactly how to set them up in this video!

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Retargeting List Search Ads
I’ve been using RLSA Google Ads campaigns for years and they’re amazing at quickly generating a really high ROAS and bringing customers back onto your store to generate conversions. And another thing that makes RLSA ads more interesting is that many Ecommerce store owners are NOT taking advantage of this type of campaigns!

What are RLSA Google Ads campaigns?
RLSA ads are Google Ads that you only show if someone has already visited your website.

When should you use remarketing lists for search ads?
Here's a scenario: Customers go to your website and check out your products, but they don’t buy just yet. The next day, they come back to Google Ads and search again, this time for something a bit different. You can set up Google Ads remarketing campaigns specifically for these buyers and ONLY show your ads to someone who has already visited your website.

Now, why RLSA ads good for your Ecom store?
1. With Google Ads Retargeting, you can bid on very cheap keywords and other stores don't want to pay for. Because the user has already visited your website and brand, they have a much higher chance of converting.

2. When you set up a remarketing campaign, you can increase your bids for existing campaigns if someone has already visited the website. It means you can run this for shopping campaigns and just bid 20% extra if someone has already clicked your site.

Watch this video to learn how to set up Google RLSA Ads and start driving more profits to your store!

🔗 Here’s the video on Google Ads Brand Campaign that I recommend in this video:    • Google Ads Brand Campaign for Ecommer...  

🕘 Timestamps:
0:00 Intro
0:50 What are RLSA Ads?
1:25 Why you should set up AdWords Remarketing ads?
3:40 RLSA Google Ads Full Tutorial

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