How to Build a Robust Inbound Marketing Strategy | CX Unplugged | Sprinklr

Did you know that inbound marketing generates three times the leads per dollar compared to traditional outbound marketing? It’s a powerful tool that helps you organically attract and engage audiences with personalized content. In this video, let’s find out how to build a killer inbound marketing strategy that hits the bull's eye.

0:00 Introduction
0:45 Why is inbound marketing important?
01:26 Tip 1 Define your goals
01:51 Tip 2 Understand your target personas
02:17 Tip 3 Pick your channels strategically
02:52 Tip 4 Plan your content strategy
03:53 Inbound marketing checklist

So, what exactly is inbound marketing?

Think of it as getting to know a new colleague. You wouldn’t start with being pushy or constantly talking about yourself, isn’t it? You would first get to know them, maybe help them out with their problems and focus on building trust. It’s the same case with inbound marketing where you would focus on building a relationship with your audience through personalized content that solves their problems.

Here are four tips to help you in your inbound marketing journey.

Tip 1: Define your goals
A successful inbound marketing strategy is defined by clear cut goals and direction. To ensure you’re always on the right path, set your goals and measure objectives from the get-go.

Tip 2: Understand your target personas
It’s essential to understand your targets audiences like the back of your hand to accurately personalize content for their personas. Aim to grab their attention and solve their problems while establishing genuine connections.

Tip 3: Pick your channels strategically
The channels that make the most sense for you to be at are the ones your target audience and competitors are most active. Compare campaign performance across channels to arrive at the ones that make the most sense to invest further in.

Tip 4: Plan your content strategy
Nail your content strategy to succeed in inbound marketing. A detailed content calendar with advance campaign planning will be make or break for your strategy. Aim to create multiple campaigns that work together across business objectives and different channels – owned, earned and paid. Pay attention to quality as well as scalability along with a reasonable posting schedule that encourages engagement while being sustainable.

Inbound marketing lets you create a future-proof marketing strategy that consistently drives results for your business.

Learn more about inbound marketing and how you can leverage it to attract, engage, convert, and retain prospects and customers on this page: https://www.sprinklr.com/cxm/inbound-....

Wish to find out how to streamline organic and paid campaign orchestration across 30+ channels with a unified AI-powered platform? Check out this page: https://www.sprinklr.com/products/mar....

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