How Marlboro Changed Advertising Forever

Sell an identity, not a product.


Research Articles Used:
https://en.wikipedia.org/wiki/Marlbor...)
https://en.wikipedia.org/wiki/Faust#I...
https://www.theatlantic.com/national/...
https://www.theatlantic.com/business/...
http://www.k-message.com/marlboro-man...
https://www.stopcorporateabuse.org/pr...
https://www.cancer.org/latest-news/th...


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Music - Lewis OfMan
Song: Diamant

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