Spé MERCATIQUE : Caractériser les enjeux et les formes de distribution

Question
2.1 Distribution de l’offre : peut-on se passer d’intermédiaires ?
Capacité
Qualifier et apprécier les enjeux d’une stratégie de distribution.
Notions
• Unité commerciale
• Distribution
• Canal de distribution
• Stratégie de distribution
• Distribution directe
• Distribution indirecte
• Distribution réintermédiée
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