Experiencing Design Thinking: The Innovator's Journey | GDTA Spotlight with Jeanne Liedtka

In this Global Design Thinking Alliance session, Jeanne Liedtka, United Technologies Corporation Professor of Business Administration, University of Virginia – Darden School of Business, discussed her upcoming book “Experiencing Design: The Innovator’s Journey”.

This book was created for all those who want to become design thinkers by truly experiencing it. The authors Jeanne Liedtka, Karen Hold, and Jessica Eldridge point out that the innovative potential of design can only be embraced by changing the ways we think and act. That contains the process of becoming a more real and authentic version of ourselves. Therefore it is necessary to dive deep into design experiences to effect positive impacts not only in yourself, but also in your team and organization. With this guide you will be accomplished successfully through different process phases in your personal design thinking journey.

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