How Did Oatly Find the Unique Voice for It's Brand?

How should an entrepreneur or a company go about finding their values and implementing those values into their marketing communications? Why do you need clear and relatable values in the first place and how did Oatly start spreading the word after John and Toni Pettersson joined the company?

In this clip from the Soaked by Slush Podcast, Global Creative Director of Oatly, John Schoolcraft gives his two cents on how to find a unique voice for your brand.

Watch the full podcast episode here:    • John Schoolcraft, Oatly's Creative Di...  

Spotify: https://open.spotify.com/episode/604Y...

Apple Podcasts: https://podcasts.apple.com/fi/podcast...
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