E040: How Product Positioning and Post-Purchase Upsells Supercharge CRO with Shane Rostad

It’s a full house today, and we’re joined by Shane Rostad to talk CRO. Shane’s recently launched his own brand as co-founder of Cheeky, a new creator-led brand that smashed its launch with 10k orders in its first month. In today’s ep we’re talking about brand positioning and messaging, how to drive LTV and boost AOV with strategic post-purchase upsells and CRO tactics to unlock sustainable growth. If you’re scaling a DTC or ecom brand an are looking for strategies to position your brand more effectively, convert more customers and keep them coming back for more, this one’s for you.

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00:00 Introduction
02:16 Transitioning to Brand Side: Shane's New Journey
04:46 Launching Cheeky: The New Brand Experience
07:40 Growth Strategies: Leveraging Creator Partnerships
11:01 Understanding Customer Lifetime Value (LTV)
12:58 Product Offerings: Subscription vs. One-Time Purchases
18:07 UI/UX Design: Crafting the Customer Experience
22:18 Product Positioning: Standing Out in a Crowded Market
29:44 CRO Insights: High-Level Strategies for Growth
35:18 Expanding Demographics: Reaching Younger Audiences
36:44 Navigating Customer Journeys and Personalization
48:14 CRO Strategies for DTC Brands
01:06:38 Post-Purchase Optimization and Revenue Strategies



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