AWS re:Invent 2023 - Drive personalized CX using generative AI and Amazon Personalize (AIM225)

Delivering the best experience is critical to capture and retain customers today. With generative AI, it is possible to hyper-personalize targeted recommendations for shopping and streaming. While standard taglines like “People who bought this also bought . . .” or “Because you watched . . .” entice some, they don’t fully address individual interests. Companies must find ways to dynamically generate compelling, highly customized content. Amazon Personalize delivers capabilities powered by ML and generative AI to help brands create meaningful experiences. Join this session to hear from powerhouse AWS media customer FOX and learn how hyper-personalized experiences can be used to build engagement and drive revenue.

Learn more about AWS re:Invent at https://go.aws/46iuzGv.

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