Why Do Brands Exist? | The Importance Of Branding Your Business

#branding #brandpurpose #thinkrichmedia
The #brand purpose is the reason why that brand exist apart from making money. A powerful brand purpose sets out a company’s intent to change the world for the better and connects with consumers on a personal level.

Why Do Brands Exist? | The Importance Of Branding Your Business
The rise in conscientious consumers means that you need to think about the social, environmental, ecological and political position of your brand.
What is #branding? A brand is not a #logo. A brand is not a product. A brand is not a promise. A brand is not the sum of all the impressions it makes on an audience. A brand is a result–it's a person's gut feeling about a product, service or company. It's in their heads and in their hearts. A brand is your reputation.

Customers and employees can build up emotional attachments to certain brands, allowing for strong loyalties and even a sense of ownership. This can help maintain employee motivation and increase your sales but it can also cause problems if you don't consult these stakeholders as your business grows.

Your brand is what you are really selling to your #customers, not just a product or service for which there may already be many existing providers. A strong brand can make any business stand out from the crowd, particularly in competitive markets.

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