Go Brand Yourself Ethically | Yiannis Kalogerakis | TEDxAlexandroupolis

Brand is a set of impressions that lives in people's mind about you. Branding is the management of these impressions. The most important brand that exists and ever existed is YOU. So go brand yourself with passion , but do it Ethically, with principles and values. Because ethics is the currency of the future. And it will be our own voluntary "Grexit" from this and from any other crisis.

Dr. Kalogerakis was born in Crete in 1957. He received his B.Sc., M.Sc. & Ph.D. from Strathclyde University, Scotland. Since 1982 has worked in a number of managerial positions for national & multinational companies in the UK, the M.East, Greece and Cyprus. As a frequent keynote speaker in various national and international conferences and as a visiting Professor to various British & Greek Universities, he has given numerous lectures and seminars internationally emphasizing the anthropocentric approach to sustainable corporate development. Since 1993 he has lectured regularly at the Hellenic Management Association on People skills, empowerment, motivation and personal skills development. The programs offered, cover many aspects of soft skill personal development, from Leading with Emotional Intelligence to Ethics and Culture Change. He has given numerous Management Skills Development seminars in 4 continents.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx