Author Sam Conniff on becoming comfortable with uncertainty

Описание к видео Author Sam Conniff on becoming comfortable with uncertainty

In an increasingly fast-moving and unpredictable world, the ability to navigate uncertainty has become a superpower. In this fascinating episode Sam Conniff, author, entrepreneur, and founder of Uncertainty Experts, describes how we can turn uncertainty into a catalyst for innovation, learning, and change. He talks about the importance of humility, why we dislike uncertainty so much, and the need for embodied, as well as cognitive, decision-making.

Firestarters is a series of insightful conversations with the interested and interesting of the advertising, marketing, and innovation communities, focusing on the areas of challenge and opportunity in the industry.

At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. On this channel, we’ll be sharing the latest data we’re exploring from our Google Ads Research & Insights team, trends we are tracking in the marketing industry, and insights we’ve uncovered, with perspectives from across the advertising industry. We hope you’ll subscribe and follow along.

Did you know that Think with Google Firestarters is now available as a podcast? Listen in to your favourite episodes here: https://goo.gle/firestarterspod

Chaptering:
00:00: Intro
02:08: What can we learn from navigating uncertainty
05:55: What uncertainty experts do differently
09:20: The correlation between fear and excitement
11:31: Improve your uncertainty tolerance
15:53: Taking creative risks
18:41: Navigating situational complexity
24:07: Decision making
31:11: Marrying data with emotion
33:13: The importance of honesty and humility
38:14: Skills to combat uncertainty

Комментарии

Информация по комментариям в разработке