What to Do After Your Trademark Registers

After your trademark registers, it's important to ensure you are utilizing your investment properly and keeping the mark valid. Here are the three primary steps to follow:

1. Begin using the ® symbol instead of ™

2. Monitor the USPTO database and the marketplace for potential infringement

3. Meet USPTO renewal deadlines

While navigating through this process may seem daunting, enlisting the help of an experienced trademark attorney can help you see the greatest return on your investment as your company continues to grow. The work may not pause once your trademark is registered, but the benefits a mark can bring to your brand, business, or product are worth the diligent protection.

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