How to Write a Creative Brief + Template | TeamGantt

Learn what a creative brief is and why it’s important—plus see what elements to include when writing a creative brief for your projects. Download a free Google Docs creative brief template here: https://teamgan.tt/3nFaUgs

0:00:00 - Intro
00:00:04 - What is a creative brief? Definition
00:00:28 - Why is a creative brief important?
00:01:07 - How to write a creative brief
00:01:32 - Elements to include in a creative brief
00:01:37 - Company background
00:01:58 - Project overview
00:02:17 - Project goals
00:02:37 - Scope and specs
00:03:04 - Timeline
00:03:32 - Project team and stakeholders
00:03:59 - Target audience
00:04:31 - Competition
00:04:57 - Tone and messaging
00:05:16 - Resources and examples
00:05:29 - Free creative brief template

If your creative team doesn’t understand the who, what, and why behind a project, they’re more likely to miss the mark. That creates unnecessary stress and frustration and adds more time and money to the project. Nobody wants that!

A creative brief is a strategic document in project management that clearly defines the scope, goals, and requirements of a creative deliverable. It goes beyond the standard project brief by capturing the vision, voice, and target audience of a brand or campaign for writers, designers, and video teams assigned to the project.

Here are a few examples of projects that benefit from a well-crafted creative brief:

• Brand and marketing collateral
• Print, radio, and TV advertising
• Interactive and web design
• Content strategy and marketing
• Video production

A good creative brief enables your team to deliver high-quality work with fewer rounds of revisions. By aligning your client’s goals and expectations with the people doing the creative work, it’ll be a whole lot easier to deliver the right outcome more quickly.

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