The Low to No Cost Real Estate Farming Strategy

The Low to No Cost Real Estate Farming Strategy. Digital real estate farming is the process of building an email database of homeowners in a specific neighborhood or condominium then adding value through consistently providing updated information about homes currently for sale, under contract, or that have sold in the neighborhood or condominium being farmed.

This real estate marketing strategy is not limited by just real estate email marketing but can include supplemental traditional real estate farming methods like door knocking, mailing postcards, and circle prospecting. Here are the basics of the process:

1️⃣ Collect email addresses for the neighborhood or condo and build a database for real estate email marketing.

2️⃣ Send monthly market updates on sales activity to the owners in the community. The real estate tips include sales details and upcoming events.

3️⃣ Add in traditional real estate marketing plan activities such as door knocking the neighborhood, circle prospecting, and traditional real estate postcard campaigns.

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➡️ ABOUT JIMMY BURGESS
Jimmy Burgess is a real estate agent, coach, and team builder with Real Brokerage, serving clients along Highway 30A and the Destin areas in Northwest Florida. With over 30 years in the industry, he has closed more than $500M in sales.

Recognized as one of the Top 200 Most Influential People in Real Estate by Swanepoel and a prolific writer for Inman News, Jimmy is passionate about real estate coaching and is dedicated to helping agents grow and build the business of their dreams through his insights and strategies.

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If you are considering a move from your current brokerage in Northwest Florida let's connect to see if Berkshire Hathaway HomeServices Beach Properties of Florida might be the perfect place for you to grow your dream real estate business.