How To Track Site Search In GA4 (Google Analytics 4)

Learn how to track your website's internal search function in GA4 (Google Analytics 4). In this video, you will learn how to track your site search using a query parameter, and how you can track what people are searching for within your website if your site search doesn't use a query parameter. We will look at how this can be achieved using Google Tag Manager and by modifying the form that runs your search function. Let's get started!

JUMP TO A TOPIC:
00:00 Introduction
00:42 Site search with query parameters
01:49 Finding your query parameter
02:42 Configuring GA4 with a custom query parameter
04:06 Site search without query parameters
04:42 Using a regex lookup in Google Tag Manager
08:19 Site search without the term in the URL
09:10 Capturing search terms from the page title
13:20 Reporting on site search in GA4
14:24 Conclusion

YOUR EXTRA RESOURCES:
○ GA4 tutorial –    • Google Analytics 4 Tutorial For Begin...  
○ Google Tag Manager Tutorial –    • Google Tag Manager Simplified - A Str...  

JAVASCRIPT CODE USED IN THE VARIABLE:
function() {
var pageTitle = document.title
var searchTerm = pageTitle.replace(' - Loves Data Demo Site','');
return searchTerm;
}

This video has been dubbed using an artificial voice via https://aloud.area120.google.com to increase accessibility. You can change the audio track language in the Settings menu.

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