What you need to know from the book marketing 4.0 from Philip Kotler in 11 key points (1 to 5)

Описание к видео What you need to know from the book marketing 4.0 from Philip Kotler in 11 key points (1 to 5)

In this video, we address the most important points of the father of modern marketing Philip Kotler of his book marketing 4.0 to bring you the first 5 points you must learn to conquer marketing today if you liked do not forget to subscribe.

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00:12 1 POWER SHIFTS TO THE CONNECTED CUSTOMERS
00:52 2 THE PARADOXES OF MARKETING TO CONNECTED CUSTOMERS
01:48 3 THE INFLUENTIAL DIGITAL SUBCULTURES
02:49 4 MARKETING 4.0 IN THE DIGITAL ECONOMY
03:27 5 THE NEW CUSTOMER PATH

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