What you need to know from the book marketing 4.0 from Philip Kotler in 11 key points (6 to 11)

Описание к видео What you need to know from the book marketing 4.0 from Philip Kotler in 11 key points (6 to 11)

In this video, we address the most important points of the father of modern marketing Philip Kotler of his book marketing 4.0 to bring you the last 6 points you must learn to conquer marketing today if you liked do not forget to subscribe.

6 MARKETING PRODUCTIVITY METRICS
7 INDUSTRY ARCHETYPES AND BEST PRACTICES
8 HUMAN-CENTRIC MARKETING FOR BRAND ATTRACTION
9 CONTENT MARKETING FOR BRAND CURIOSITY

10 OMNICHANNEL MARKETING FOR BRAND COMMITMENT
11 ENGAGEMENT MARKETING FOR BRAND AFFINITY

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