This CBD Drink Made Him $2.8M In Under 2 Years | Nick Shackelford

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Nick Shackelford wants to get soccer moms buzzed. His brand, BRĒZ, targets consumers who want to relax without a hangover in the morning.

The challenge is getting BRĒZ sold online to soccer moms when selling the product isn’t fully legal. Shackelford is the co-founder and managing partner at Structured Social and is Foundr’s How to Run Facebook Ads course instructor.

But in this episode, Nathan Chan talks to a different Nick–the partner of THC beverage brand BRĒZ. He joined the business in 2023 to show his clients that Facebook ads work. What happened next is truly extraordinary.

In this episode, you’ll learn:
Why Shackelford started over with a THC beverage product
How BRĒZ earned $2.8M in sales in the first 10 months
Why BRĒZ came at the highest price point in the market
Why did they target soccer moms trying to get a buzz
About Shackelford’s sympathy for his advertising clients
Competing against the massive alcohol market
How Shackelford structures his ad campaigns
The grey area around THC product advertising
Why they spend $25K on ad per day
And much more CBD and THC product advice…

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