Argan Oil: A Journey from Morocco to your nearby Retail shelves

Let’s be honest—before my recent adventure to Morocco, "Argan Oil" wasn't exactly on my radar. But as I navigated the landscapes and coastlines, I quickly realized that this golden elixir is everywhere—from bustling souks to quaint kiosks. You literally can’t escape it!

After chatting with local experts, it hit me: the health benefits of Argan Oil are not just hype. These oils are now a staple in North American retailers—many of which Flexecution has proudly completed installation projects within over the years.

It’s a powerful reminder of how interconnected our global retail landscape really is.

One enlightening conversation with Abdul (at Secret d'Arbre) had me thinking, "How did I not know about this before?"

From luxurious soaps and lotions to culinary oils, Argan is truly versatile. It’s not just a trend—it’s an essential ingredient in products across various categories, from skincare to gourmet food.

A special shoutout to Adile (from Atlas Wonders Surfcamp) for taking me up the mountain to visit the inspiring women’s cooperative, Targanin. Just south of Tamraght, these women have perfected a process that blends traditional techniques with modern cold-press technology.

This week’s video was an educational journey for me, as I hope you find it as insightful. Whether you’re a retail executive interested in knowing where your products originate or simply curious about global trends, there’s a nugget of wisdom here for everyone.

Enjoy the ride!