You Can't Teach a Kid to Ride a Bike at a Seminar Best Audiobook Summary By David Sandler

You Can't Teach a Kid to Ride a Bike at a Seminar: Sandler Training's 7-Step System for Successful Selling By David Sandler - Free Audiobook Summary and Review

The timeless guide to sales success has been revised to help you supercharge personal and team performance in a new economy.

"People make buying decisions emotionally and justify them logically." That shrewd insight from the first edition of this best-selling book has become a no-brainer among sales professionals. Now, the new edition of the classic work that has helped millions of sales professionals take their careers to new levels offers critical new insights, information, and tools for success in today's economy.

You Can't Teach a Kid to Ride a Bike at a Seminar, Second Edition retains David Sandler's classic, battle-tested advice on driving personal and organizational success by breaking the rules of conventional selling. And now Sandler Training's CEO, David Mattson, has revisited it to provide additional skills designed for today's highly competitive and more complex sales landscape. With this powerful guide, you'll learn how to:

Take the lead in the "buyer/seller dance"
Get the prospect to do most of the talking
Have a process for answering questions from prospects
Know when a prospect is shopping you...and what to do about it
Move the relationship forward without becoming an unpaid consultant
Master the seven steps of the "Sandler Submarine"
Use LinkedIn as a prospecting and qualifying tool
Establish an "up-front contract", or call road map, before your face-to-face meeting
Use online research to turn cold calls into warm calls
Sales professionals and teams that follow these principles - and others outlined in the book - will transform themselves from mediocre performers into selling superstars.

This new edition of You Can't Teach a Kid to Ride a Bike at a Seminar is a potent mixture of Sandler's timeless techniques and best practices from the most effective sales operation today.

Good Selling
If you have gone through Sandler Sales training or are considering it for yourself and team, I would highly recommend reading this book! Effectively using the skills you will learn requires constant practice and execution to master them. The truth is in the title of the book. You cannot learn and master these techniques in a seminar or boot camp. You must remember to repeat and repeat to remember. It’ll take you over 750 hours to master the techniques (750 one hour sales call per year... that’s 3 calls per day, 15 per week). You will fill you pipeline and have great success! My copy is always with me when I’m on the road. It’s marked up and bookmarked. Has some coffee stains too! Always be closing! Good selling!

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