Скачать или смотреть NADA 2026: Conversation with Michelle McInerney from The Shop

At NADA 2026, The Shop sat down with Michelle McInerney, Dealer Success Manager, to talk about what dealers are really facing—and how the right guidance makes the difference.

Dealers are contacted daily by vendors promising better tools, better performance, and better results. But dealership leaders are busy running complex operations. They do not have time to evaluate every product on the market.

In this conversation, Michelle shares:

Why vendor overload creates hesitation and decision fatigue
Why having a trusted place and experienced guide matters
Why “if nothing changes, nothing changes” is more than a phrase—it is a growth mindset
How trial periods reduce risk and encourage smart innovation

A real-world example of how implementing a Service BDC improved customer satisfaction, communication, and vehicle delivery timelines

The Shop exists to simplify complexity for Ford dealers and Lincoln retailers—connecting them with vetted vendors and solutions aligned to real operational priorities.

Because meaningful change does not start with more noise.
It starts with clarity, confidence, and a trusted partner.

Explore how The Shop helps dealers move forward with purpose—today and into the future.

#TheShop #FordDealers #LincolnRetailers #FordDirect #DealerPerformance #FixedOperations #DealershipGrowth #NADA2026