Amplify 2022: How to Use Amplitude for Marketing Analytics

In this presentation from Amplitude’s 2022 Amplify conference, Amplitude Product Evangelist Adam Greco and Product Manager Patrick Hillery explain how marketers can use Amplitude to unlock insights about their customers. They also discuss new marketing analytics features that help you measure and optimize your marketing investments for product growth.

It’s a topic that’s more relevant than ever. Traditionally marketing and product teams have used different analytics tools to understand the full customer journey. As digital products increasingly become core to businesses, marketing and product teams must collaborate much more closely for a unified view into how marketing investments are driving product growth. As Adam and Patrick note, Amplitude can help them do that.

Learn more about how Amplitude can help you build better digital products and experiences: https://amplitude.com

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Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. Nearly 2,500 customers, including Atlassian, NBCUniversal, Under Armour, Shopify, and Jersey Mike’s, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. Amplitude is the best-in-class analytics solution for product, data, and marketing teams, ranked #1 in multiple categories by G2. Learn how to optimize your digital products and business at https://amplitude.com.