Скачать или смотреть Why the Best Copywriters Don't Write from Scratch

🛎️ ACCESS THE WEBSITE COPYWRITING FRAMEWORK ►►
https://brandnewcopy.com/the-website-...

A lot of copywriting advice still assumes the best work starts with a blank page. In practice, experienced copywriters rarely work that way.

In this video, I explain why writing from scratch often leads to slower projects, weaker structure, and more revisions... and what professional copywriters do instead.

I walk through how strategy, process, and page structure guide better decisions long before wording comes into play.

I’ll break down why relying on inspiration or surface-level templates creates inconsistency across websites, how strong copywriters think in systems rather than pages, and why frameworks matter more than clever phrasing.

This video also introduces the thinking behind The Website Copywriting Framework, a practical training system designed to help you plan, structure, and write website pages with intent, rather than improvisation.

If you’ve ever felt unsure about what a page should achieve, struggled to keep momentum across a full website, or found yourself rewriting sections without knowing why, this video will give you a clearer way forward.

Here’s What You’ll Learn 👇

✅ Why experienced copywriters don’t start with a blank document
✅ What “writing from scratch” gets wrong at a strategic level
✅ How structure supports better decisions before you write
✅ Why page purpose matters more than surface-level style
✅ How frameworks reduce rewrites and increase consistency

Plus, Get Tips On:

✅ How to approach website pages as part of a wider system
✅ Ways to avoid guesswork when planning sections and flow
✅ How strategy, structure, and process work together in practice
✅ When frameworks support better outcomes than templates alone
✅ How to apply this thinking to client work or your own site

Timestamps:

00:00 - Intro
00:50 – The myth of writing from scratch
02:08 – What experienced copywriters reuse
03:16 – How frameworks protect quality under pressure
04:18 – Why this matters more on websites than other formats
05:21 – What to replace “starting from scratch” with
06:02 – The Website Copywriting Framework

🛎️ ACCESS THE WEBSITE COPYWRITING FRAMEWORK ⬇️

A practical video training series for planning and writing professional website pages with intent.

Each module teaches the thinking behind the page first, then gives you the frameworks and briefs to apply it with confidence.

Access here:

https://brandnewcopy.com/the-website-...

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ABOUT JAMIE THOMSON & BRAND NEW COPY ✍️

Jamie Thomson is a strategic copywriter and messaging strategist. He’s the owner of Brand New Copy - a copywriting studio in Edinburgh, Scotland. He writes for some of the world’s biggest brands and works with some of the UK’s leading creative agencies.

He has consulted for Fortune 500 companies and written professionally for over 17 years, starting out as a freelance journalist in 2008. In 2011, he founded an online business in the education sector, which he sold in 2021.

He founded Brand New Copy in 2013, and has been working as a copywriter and consultant ever since. To date, Brand New Copy has completed over 700 projects with an 80% client return rate.

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🌐 Where to Find Me:   / freelance-copywriter-uk  

Check Out My Website: https://brandnewcopy.com

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