Google Ads Audiences: Are You Setting Them Up Wrong?

If you want your business to succeed in its online marketing efforts, it's essential to target the right audience with your Google Ads campaigns.

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By understanding the three most common audience settings and terms in Google Ads (targeting, observation, and audience signals), you can reach the people who are most likely to be interested in your products or services.

Targeting allows you to specify exactly who can see your ads. For example, you can target your ads to people who have visited your website, people who have searched for certain keywords, or people who are located in a specific geographic area.

Observation allows you to see how your ads are performing for specific audiences or placements, but without restricting the reach of your campaign. This can be helpful for identifying which audiences are most responsive to your ads, so that you can adjust your targeting accordingly.

Audience signals are a type of targeting setting that you can use to tell Google about the types of people that you want to reach. Google will then use this information to guide who they show your ads to. Audience signals are especially useful for performance max campaigns, which are designed to help you reach your target audience across multiple channels, including Search, Display, YouTube, and more.

In this video, I'll explain each of these audience settings in more detail and show you how to use them to target your Google Ads campaigns more effectively. I'll also share some tips for using observation targeting to improve your performance and audience signals to reach your ideal customers.
Whether you're a beginner or a seasoned Google Ads user, this video will teach you everything you need to know about audience targeting. So if you're ready to start reaching the right people with your Google Ads campaigns, watch this video to the end!

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