Google Ads Observation Audiences

Google Ads Observation audiences used to be called "bid only" audiences. But with the addition of smart bidding years ago, observations work differently now than they originally did. This video will show the difference between Observation and Targeting settings. We'll also cover how Observation audiences work depending on your bid strategy. Then we'll show you were to set up and edit these audiences in both the Google Ads interface as well as Google Ads Editor.

0:34 - When to Use Observation Audiences in Google Ads
2:32 - How to Apply Observation Audiences in Google Ads Campaigns
3:29 - Reviewing Observation Audience Performance After Launch
4:17 - Changing Bid Adjustments for Audiences
5:06 - How Observation Audiences Work with Google Depending on Your Bid Strategies
6:01 - Editing Audiences for an Existing Campaign
6:32 - How Targeting Audiences Work vs Observation Audiences
8:26 - Adjusting Targeting Settings in Google Ads Editor

#googleadsobservation #observationtargetinggoogleads #googleads
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