₹200 Crore in Revenue from Chai? Chai Point Founder Spills the Beans | Business Talkies

From zero to ₹200 crore: Journey of Chai Point | Business Talkies

#businesstalkies #chaipoint #groww #tea #cafe

00:00 Preview
01:23 What is Chai Point, and who started it?
02:08 What is Amuleek's backstory?
05:42 Economics of chai
08:41 Omnichannel access of Chai Point
09:32 What are Brewing Bots?
10:26 The market of filter coffee
13:17 How does Chai Point go beyond stores
14:33 What are channel partners?
15:40 What if someone reengineers and sells under different brand name?
16:55 How many cups does Chai point sell?
17:03 The online-app story of 2013
19:14 Types of Tea businesses
21:44 How much has Harvard MBA helped?
22:32 What is the economics of a single store?
23:24 How many people walk-in on a daily basis?
25:00 The role of food and its contribution to your tea- business
26:56 How big is distribution of bots?
27:26 What things really worked?
28:40 Lessons viewers can learn from
29:26 Why didn't you take up franchising?
31:32 When did you know it was right time for you?
32:17 How do you measure experience?
33:09 "Which food you would pick instead of Chai?"

Welcome to the premiere episode of 'Business Talkies,' a series that bring to you the stories of founders who not only inspire but also offer valuable insights to fuel your entrepreneurial journey.

In this episode, we're thrilled to have Mr. Amuleek Bijral, the founder of the successful direct-to-consumer tea and beverage brand Chai Point. Chai Point has become a favourite among tea enthusiasts for its innovative approach to delivering quality chai on demand.

Mr. Amuleek shares his insights into entering the beverage industry, the challenges and triumphs of establishing Chai Point, and offers practical advice on creating a brand that connects with today's consumers. From the initial concept of Chai Point to adapting through the pandemic and the strategic decisions that propelled the brand forward, this episode is invaluable to anyone looking to start a beverage brand in India. Join your host, Mr. Vaibhav Sisinty (Founder, Growth School), as we dive into the world of chai and entrepreneurship.

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