This Chai Costs You ₹185. But Why? | Ft. Dev Arora, CEO,

"India consumes 9 billion cups of chai in a month. In a market dominated by coffee and cafe culture, Chai Point emerged as the first pioneer to revolutionize how India consumes chai.

To break into a market where skepticism like 'Chai ke liye itna paisa kaun dega? (who will pay so much money for chai?)’ prevails, Chai Point stands as a compelling business example, shedding light on consumer behavior, strategic product placement, and, most importantly, the art of crafting a superb cup of chai.

Our Off-Campus team, part of the Masters’ Union Undergrad Cohorts, visits one of Chai Point outlets to engage with Dev Arora and understand how Chai Point successfully became India’s favorite destination for a cup of chai.

Chapters
00:00 - Introduction
00:40 - Meeting the CEO of Chai Point, DEV ARORA and personalization of chai
01:25 - The competition with the Local Tapri Walas
02:23 - Coffee Culture and chai
03:40 - AI Bots and Unit Economics of Chai
04:53 - Brewing Bots, CPG, D2C and SaaS are the different verticals of Chai Point
05:46 - How to define the User Persona.
06:23 - Can Vending Machines supress the retail demand?
07:27 - What makes Chai Point No. 1?

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