RAI D2C Dialogues | Ep 30 | Vineet Khanna, Co-Founder, Supertails

Transforming Pet Care in India: Vineet Khanna's Vision with Supertails

In this video, Dr. Hitesh Bhatt, Director of Marketing and Communication at the Retailers Association of India, dives deep into the innovative vision of Vineet Khanna, co-founder of Supertails. Discover how Supertails is revolutionizing pet care in India through digital solutions and comprehensive care. Learn about Khanna's unique "oxytocin theory," the impact of the COVID-19 pandemic on pet adoption, and the significant funding that has fuelled Supertails' growth. Explore the future plans for Supertails, including their expansion into offline retail and the introduction of holistic pet care services. Don't miss this insightful look into the future of pet parenthood in India!